Article : 18 : Marketing Automation Technology Trending

Marketing Automation Technology  allows companies to streamline, automate, & measure marketing tasks & workflows, which can increase operational efficiency & grow the revenue more faster. Normally, We can say, Marketing automation is a software technology that helps companies automate marketing management & customer engagement in order to be more efficient, streamline resources &, ultimately, increase revenue. It is marketing platform that provides valuable data, allowing marketers to see where customers & prospects are in the buying process & then take action accordingly. 

Why is marketing automation valuable system?

Marketing automation provides a huge opportunity for the company to get ahead of the competition by making your marketing efforts more effective. How? Marketing automation saves you time, cuts costs & increases reach and engagement by sending relevant & timely content to prospects.  It also provides the proof that marketing delivers measureable, bottom-line results which is very important.

Marketing automation technology has a foothold in the US & European marketers have so far been slower to explore its benefits. In the UK, marketing automation still has a way to go in becoming standard practice. When you consider that the leading vendors in the sector are all US-based this perhaps isn’t so hard to understand – trends that begin in one territory take time to cross to another, after all. We were in the grip of a recession as its benefits were being revealed. The process of embracing an automated platform meant, “creating a new budget line which is more reliable, because marketing automation as a category which never existed before.”

Marketing Automation means using technology & digital marketing to generate more leads & to process those leads more effectively so you make more sales. To generate more contacts you can use company web-sites, Google pay-per-click ads, email marketing campaigns, search engine optimization & social media once these contacts have been captured. Routing to sales: you can apply sensible rules about which sales guy should get what lead, you can specify how quickly a lead should be acted upon, and you can provide your sales staff with much richer background & profile information on the contact. Monitoring: you can see which sources tend to generate high quality leads, and what kind of leads are more likely to convert to customers; this helps you learn how to spend your marketing money with greatest effect.

 

Marketing automation vendors are still struggling to strike a balance between power & ease of use. Every marketer dreams about a world where their marketing feels ultra-personal, converts at a huge rate & it all happens automatically. But only a fraction of organizations who uses a marketing automation tool ever reach that end because it's fundamentally hard to do. We're seeing a few key trends that are leading to a deeper understanding of buyers and the explosion of information beyond demographics that captures 'digital body language' has resulted in more targeted communications & the technological advancement in marketing automation is a driving force behind this. The future of marketing automation is not about what the platform does on its own but how it integrates multiple channels to create an ecosystem that informs the overall marketing strategy. Business intelligence & tie-in to revenue is perhaps the biggest advancement in marketing automation.